Conference Agenda

7:45am - Registration & Continental Breakfast

8:30am - Opening remarks
A welcome from Marketing and Michael J. O’Farrell

8:35am - Keynote: Wap vs. App, Part II
Lots can happen in a year. BlackBerry users started downloading apps en masse. Google launched a credible challenge of Apple on the smartphone front. Geo-location became a household word. Following last year's well-received "Wap vs. Apps" session, Phil Barrett has returned to tell marketers how their mobile options have evolved over the last 365 days.
Speaker:
   » Phil Barrett, Vice President, Digital & Mobile with BSTREET communications

9:10am - The Modern Mobile Landscape
Sympatico’s unique perspective on the mobile market can give guidance on how Canadians are using their mobile devices right now and how mobile ad campaigns can influence them to buy. Capture your share of the 24/7 mobile consumer for your brand.
Speaker:
» Patrick Sullivan, VP, Mobile, Business Development, Sympatico

9:25am - Canada and the Global View
Compared to some countries, Canada is still finding its feet in the mobile world. This session looks at case studies from Iconmobile’s international campaigns, how they might relate to marketers in this country, and why Iconmobile has chosen to invest in Canada next
Speaker:
   » Imtiaz Jaffer, Managing Director, Iconmobile Canada

10:00am - Appy days are here
Mobile applications have exploded in the last two years and show no signs of slowing down, but creating an app and creating an app that boosts your brand are not one and the same. This panel discussion will bring together four app experts who will share insights, experiences and, most importantly, lessons learned in the still nascent field of marketing and brand building through mobile apps.
Moderator:
   » Kristie Painting, Vice-President of Sales and Marketing, Olive Media
Panelists:
   »Christopher Bennett, Director of Communications, Best Buy
   »Nick Barbuto, vice-president of digital solutions for Cossette Media
   »Steven Cull, Account Executive, MyThum Interactive
   »Dale Fallon, director of mobile, Score Media 10:30am - Networking Break

10:50am - Connection Lost
There have been Canadian companies blazing trails into the mobile space for years. As with any explorers, making mistakes was part of their trek towards success. Three mobile market leaders with experience across multiple brands and demos, share what's worked and what hasn't.
Moderator:
   » Jeromy Lloyd, Senior Editor, Marketing Magazine
Speakers:
   »Andrew Au, President, Campus Intercept
   »Deb Hall, Managing Partner, web2mobile
   »Michael J. O'Farrell, Founder, The Mobile Institute

11:25am - Loyalty: A Mobile User's Guide
A Loyalty program is about more than just points and prizes. Mocial (the intersection of mobile and social media) has altered how marketers provide value to consumers, while empowering those same consumers as smarter shoppers and brand advocates. What can you do–right now in the months to come–to leverage the mobile device and make consumers more loyal to your brand?
Closing Keynote:
   » Ariela Freed, Mobile Marketing Strategist, Maritz Canada

12:00pm - Closing Remarks