Alfredo Tan is the Senior Director of Sales at Facebook, where he leads a team responsible for strategic marketing relationships with agencies and Fortune 500 companies across Canada. Prior to Facebook, Alfredo was responsible for a broad portfolio as a Senior Director at Yahoo! in charge of leading the Mobile, Business Development and Search Marketing teams. He also managed the Rogers Yahoo! Partnership across media, internet, and wireless. Alfredo has also worked as a Strategic Alliances Director at Sympatico MSN and was responsible for media sales, business development and strategic partnerships.

Alfredo started his career as a lifestyle coach and personal trainer, holding numerous national certifications. He was also a writer and fitness consultant for a Toronto-based adventure magazine. Alfredo holds a Bachelor’s degree in Forensic Science & Biology from the University of Toronto, a Master’s degree with a specialization in Information Systems & Technology from McMaster University. He has also completed several Executive Programs at the Harvard Business School.