8:30-8:45

Opening Remarks

8:45 – 9:45

Morning Keynote        Sponsored by Toronto Star
Jimmy Wales, Wikipedia

Jimmy Wales will discuss the communities behind Wikipedia and Wikia, as well as developments in the world of wikis and what the future holds. The era of collaborative and participative culture has just begun, and many people are trying to understand where these trends are headed. Mr. Wales will give his perspectives based on his experiences.

9:45-10:15

In Conversation with Google
Chris O’Neill, Country Director, Google Canada
Ken Whyte, Publisher and Editor-in-Chief, Macleans Magazine

The Internet is accelerating and transforming along four pervasive pillars or trends: Mobile, Social, Personal and Local. These four areas are key to the future of online advertising (organizing the information and making it easily accessible) and are powerful in their own right. But when you combine them, you have the makings of a transformative force for marketers/advertisers. Hear from the new head of Google Canada, Chris O'Neill, in an informal, interactive conversation with Ken Whyte.

10:15-10:35

Networking Break

10:35 – 11:35

Online Content Creation
Sponsored by Rogers Digital

This panel explores and debates content creation, content distribution, and audience engagement as they relate to how marketers/agencies should be thinking about the marketing mix

Moderator: Veronica Holmes, President, Zenith Digital

Alfredo Tan, Senior Director at Facebook
Graham Moysey, General Manager, AOL Canada
Claude Galipeau, Executive Vice-President, Digital, Rogers

11:40-12:10

eCommerce – Geo-targeted and mobile
As mobile and location services continue to grow, new models are emerging for promotions and deals. Mobile commerce and purchase decisions are changing in real-time through new initiatives including daily offers that are redeemed digitally and via mobile at point of sale. Marketers that are embracing and testing these new mediums stand to benefit from new users visiting because they are mobile and "close by". How does this impact the world of e-Commerce and what does this mean for marketers?

Moderator: Paula Gignac, President, IAB Canada

Andrea Stairs, Country Manager, eBay Canada
Jeremy Zuker, Founder, WagJag
Matthieu Houle, Director, Mobile & Platforms, Yellow Pages Group

Mobile/SMS Promotions
Sponsored by Postmedia

Mobile and SMS campaigns can help tie together your mobile web and applications strategy. Hear about the latest efforts in mobile web, SMS, and other mobile innovations from the TTC, PayPal and others.

Moderator: Jeromy Lloyd, Senior Editor, Marketing Magazine

Brad Ross, Director - Corporate Communications, Toronto Transit Commission
Breanna Hughes, Product Manager, Artez Interactive
Kristie Painting, VP of Sales & Marketing, Olive Media

12:15 -1:00

Lunch / Networking

1:00 – 1:45

Keynote: Bring them With You: A Framework for Successful Community Engagement.

Michael Procopio, Social Media Lead, HP Software
Jennifer Evans, Founder and Chief Strategist, Sequentia Environics 
Angus Frame, Vice-President, Digital Media, The Globe and Mail  

Jennifer Evans, founder of Sequentia will present two in-depth case studies on community engagement, focusing on launching and building a community from the ground up. The HP Software and Solutions community publicly launched the week of April 8 and had already garnered hundreds of thousands of page views within its first two weeks. Michael and Jen will walk us through the steps to success. Next, the Globe and Mail will launch Globe Catalyst this fall and will share brand new stats and information on how this exciting new community is faring.

1:45 – 2:15

The Canadian Digital Marketing Pulse
Sponsored by Canwest

What do Canada's top marketers and agencies think about digital media? What are they doing? What will they be doing? What context do they operate under? In the fifth annual Digital Marketing Pulse report, the only survey of its kind that considers trends as seen by digital media practitioners, Steve Levy, President, Ipsos Reid Market Research, Eastern Canada, will present the results of this year's study.

Steve Levy, President, Canadian Market Research, Eastern Canada, Ipsos Reid

2:20-2:50

Digital Retail Experience
Leading retailers big, medium and small have been the early adopters in launching digital display technology is the retail space. Whether it be new communication infrastructure or part of the shopper marketing mix, there is no doubt that the ability to provide relevant, timely and contextual information is powering retailers to deliver the “digital promise” as part of an enhanced shopper experience. Brand marketers are using digital out-of-home to drive in-store traffic. Listen to a leading retailer and brand marketer share how digital out of home and in-store technology have been integrated and executed.

Moderator: Mike Girgis, President, OneStop Media

Speaker panel:
Jeff Porter, Executive Vice-President, Scala Inc.
Leigh Rosar, Director, Partnership Program, Ivanhoe Cambridge

Brands to Hang Out With - How to be an Interesting, Engaged Brand in Social Media

Moderator: Sean Moffitt, President & Chief Evangelist, Agent Wildfire Inc. and Author, Wikibrands

Ferg Devins, Chief Public Affairs Officer, Molson Coors Canada
Heather Travis, Director Public Relations, Beef Information Centre

Instead of "controlling the brand", smart marketers are opening up to exciting new possibilities. Traditional notions of stage-managing brands are shifting in favour of an authentically shared ownership among marketers, employees and customers. Social media channels enable this shared ownership and encourage grassroots collaboration to create a community around a brand.

This session will be a conversation with a selection of brands who have engaged their community via social media.

2:55 – 3:15

Networking Break

3:20-4:25

Digital Flipbook sessions - 4 sessions – 20 slides, 20 seconds

This fast-paced session will feature four presentations of 20 slides, 20 seconds per slide and offers you a sneak peek at new and innovative tools for marketers and hot new trends in the digital marketing space.

Moderator: Joe Strolz, Vice-President, Microsoft Advertising

Presentations will feature:

• KYP Canada
• Microsoft
• SpeakFeel
• Ad-dispatch

4:30 – 5:15

Closing Keynote: Joseph Jaffe, author, Flip the Funnel
Sponsored by Canwest

Flip the Funnel: How to use existing customers to gain new ones
What if we got it all wrong? What if we've been going about marketing completely the wrong way? In this provocative keynote, Joseph Jaffe will outline how retention can become the new acquisition for businesses today and in doing so, literally transform the way companies go to market and establish a critical competitive edge and advantage. Using his new “flipped funnel” methodology, Jaffe will outline the notion of customer experience, introduce the 10 new rules of customer service and present a social media-powered customer activation model that harnesses the true potential and impact of customer-generated word-of-mouth, reviews and referrals. If “getting more from less” has become your new mandate, you won't want to miss a new approach which presents the possibility of doubling your revenues whilst halving your budget in the process.

5:15-5:30

Closing Remarks

5:30 – 6:30

Cocktail Reception