Deborah Hall is an industry expert leveraging digital technologies both online and mobile to produce marketing results. As Managing Director at WEB2MOBILE, Deborah is responsible for helping clients create both mobile marketing strategies and new business models. Deborah has worked closely with clients like Chapters Indigo, Nike, Diageo, Chum Radio, Corus Entertainment, the Weather Network, Cogeco and others, to develop and maximize returns on new digital/mobile opportunities.

As a veteran of the technology business both web and mobile, prior to founding WEB2MOBILE, Deborah worked at Yahoo! Mobile in Sunnyvale managing large scale partnership activities globally. Over the past 12 years she has managed many strategic digital & technology projects for clients like HP, Forbes Inc., Trader Inc., Nestle, L’Oreal, Rogers and others.

Deborah sits on several advisory boards including the CMA Digital Marketing Conference where she is active co-chair and as the chairperson of the 2009 CMA Mobile Marketing Conference. She has written for several publications on the subject of mobile marketing including the Direct Marketing News and other national publications.

Deborah is a graduate of Queen’s University school of Mechanical Engineering and holds her executive MBA from Queen’s School of Business.