Ferg Devins is chief public affairs for Molson Coors in Canada. In this capacity he is a member of the Molson Coors senior leadership team in Canada and is responsible for Molson’s engagement with all three levels of government as well as leading strategies related to managing the overall public relations, media relations, corporate reputation, industry affairs, public relations, employee communications and social media strategies across Canada.

Through twenty six years with Canada’s oldest beer brand and North America's oldest brewery, Ferg has held a number of progressive positions in sales, marketing, brand management, sports and entertainment, field marketing, corporate affairs, communications and has been instrumental in shaping the social media agenda at Molson as evidenced by the Molson Community and his active engagement in numerous social media platforms.

Devins has actively demonstrated leadership and a strong commitment to the community in which he lives and works as a volunteer on a number of not for profite and community boards.

He and his family reside in Toronto. His corporate responsibilities take him coast to coast where he endeavours to foster interprovincial goodwill in the beer and broader hospitality sector with a range of communities coast to coast to coast.

Devins is a graduate of Confederation College in Thunder Bay and holds a BA from Queen’s University at Kingston. He holds membership in the International Association of Business Communicators, the Canadian Public Relations Society (Toronto Chapter) and the Public Affairs Association of Canada and is active with the Social Media Business Council of North America