Jen Evans is the founder and chief strategist at Sequentia Environics, a customer communications agency ranked as Canada's 24th (2005) and 27th (2004) fastest growing emerging company by PROFIT magazine. She joined the board of ITAC in 2009 and has been the co-chair of the White Ribbon Campaign since 2005, and also sits on RedFlagDeals' advisory board.

Jen writes a column on business and technology for PCworld.ca and was a contributor to the Globe and Mail's online tech edition for seven years. Jen has been talking tech on BNN (formerly Report on Business Television) since 1999, and appears in the Technology in the Workplace segment on Workopolis.tv.

Jen and Sequentia Environics are pioneers in the world of community and social media, developing revenue-focused social content programs as far back as 1999. They developed their first community program for Intel in 2004, and current social media and community clients include Yahoo!, TD Canada Trust, Palm, Coca-Cola Canada, Autodesk, and Bell Enterprise. Sequentia Environics' groundbreaking social measurement methodology, based on customer ethnography, analytics and primary research, has helped over 40 enterprises establish their social and community strategy and measure success.