Leigh A. Rosar is Director, National Partnership Programs with Ivanhoe Cambridge. Ivanhoe Cambridge is a pre-eminent Canadian-based global property owner, developer, and investor. Ivanhoe Cambridge owns, manages and develops a portfolio of some 70 market-dominant regional and super-regional shopping centres, totally more than 46 million sq feet of retail space throughout North America, Latin American, Asia and Europe. Leigh has been with Ivanhoe Cambridge for 15 years, and oversees the National Partnership Program for the portfolio. As the Director of the National Partnership Program, Leigh is responsible for growing the company’s revenue through the development of sponsorships and strategic partnerships, which are activated in the shopping centres throughout the portfolio; and for working with local and regional Specialty Leasing and Marketing teams to identify and grow local opportunities. Marketing the “Mall as the Medium” is integral to the success of this program, and out of home media plays an integral role in the success of her department