Michael Procopio has more than 25 years experience in high-tech organizations as a business leader and technology and marketing manager. As Social Media Strategist he manages HP Software and Solutions overall social media presence and direction. In addition to his regular duties, Michael teaches social media to various groups inside HP; manages Social Wednesday, a speaker series on social media; and writes the internal Social Media Update monthly newsletter. Michael is a member of the Society for New Communications Research, HP Digital Marketing Council, IEEE and is a trained HP Wikipedian. Twitter:@MichaelProcopio