Sean is Canada’s Social Influence Marketing Expert and has been an executive-level marketer, agency leader and consultant, in roles bridging the traditional and digital divide.

As an answer to business’ future, Sean has founded Agent Wildfire (www.agentwildfire.com) – a leading marketing, media and research firm dedicated to customer advocacy and innovation, word of mouth, influencer marketing, online communities, social media and buzz-building.

He has recently published a book “Wiki Brands – Reinventing Your Business in a Customer-Controlled Marketplace” (McGraw-Hill New York, December’10) on how top businesses engage their customers in a connected economy and has built a business consultancy based on the same tenets (www.wiki-brands.com).

Sean has previously led the direction of Canada’s best known brands at Molson, Guinness, Labatt, Procter & Gamble and others. He speaks frequently on the subject of new marketing and media, chairing national conferences, speaking internationally and commenting in top broadcast and print media across a variety of topics. Sean is also an executive consultant to Don Tapscott’s firm nGenera and helps executive and brand teams build online community.

You can also spot his rants and musings on new economy subjects through his blogs “Buzz Canuck” & “Spreads Like Wildfire” and e-newsletters. He spearheads two Canadian executive networks “The League of Kickass Business People and “The League of Kickass Under 30” and leads two lifestyle media startups Generation Go and Trend City. He has also authored an annual research report on Canadian marketing and media “The Buzz Report” and a number of critically acclaimed white papers on new media topics.