Media Innovation Gold Winners


Astral

Welcome to the Gold Winners’ page, showcasing the best in innovation and creativity as awarded at the 2010 Media Innovation Awards, on Thursday November 18th.

Winners of the GCCFO, Media Collaborator of the Year and Best in show were further highlighted by Astral, as their pictures were posted on a digital board near the event.

Share in all of their golden moments of glory by consulting the pictures and video on this page.

BEST IN RADIO
CLIENT: Telus | AGENCY: Media Experts | TITLE: Hippo Song | MEDIA: Astral Media, CHUM

BEST IN TELEVISION
CLIENT: Frito-Lay Canada | AGENCY: OMD Canada | TITLE: SunChips Greenvention | MEDIA: CBC

BEST USE OF OUT-OF-HOME (TRADITIONAL)
CLIENT: Quebec Milk Bureau | AGENCY: Touché!PHD | TITLE: Natural Source of Comfort | MEDIA: Astral Media, CBS Outdoor, Société Radio-Canada

AMBIENT/PLACE-BASED MEDIA–LARGE SCALE (TRADITIONAL)
CLIENT: B.C. Ministry of Tourism, Culture and the Arts | AGENCY: Cossette Media | TITLE: Nearly British Columbia: A 3D Experience | MEDIA: Titan, Monster Media Canada, Signature Media

AMBIENT/PLACE-BASED MEDIA–SMALL SCALE (TRADITIONAL)
CLIENT: Fetch Marketing | AGENCY: Cossette Inc. | TITLE: Santa Claus is Coming

BEST USE OF DIGITAL OOH AND/OR DIGITAL-PLACE-BASED MEDIA
CLIENT: Canadian Tourism Commission | AGENCY: DDB | TITLE: Twitter Wall | MEDIA: Multiple Locations in Los Angeles and New York

INNOVATION IN EXPERIENTIAL/SPECIAL EVENTS/STUNTS
CLIENT: Bombardier | AGENCY: Media Experts | TITLE: Vancouver 2010 Winter Olympic Games

BEST USE OF ONLINE ADVERTISING/EXPERIENCE
CLIENT: Kellogg's Canada | AGENCY: Starcom | TITLE: Corn Pops: It's Popnetic | MEDIA: Astral Media, YTV, Teletoon, Cineplex, CBC, Pattison Outdoor

BEST IN SOCIAL MEDIA
CLIENT: Autotrader.ca | AGENCY: PHD | TITLE: Cliff Your Ride | MEDIA: YouTube, Twitter

BEST IN INTEGRATED/MULTICHANNEL
CLIENT: Unilever | AGENCY: PHD Canada | TITLE: Love Your Heart | MEDIA: CTV, SRC, Cineplex, Transcontinental

BEST IN INTEGRATED/MULTICHANNEL
CLIENT: Quebec Milk Bureau | AGENCY: Touché!PHD | TITLE: Natural Source of Comfort | MEDIA: Astral Media, CBS Outdoor, Société Radio-Canada

BEST USE OF CONTENT INTEGRATION AND BRANDED CONTENT
CLIENT: Frito-Lay Canada | AGENCY: OMD Canada | TITLE: SunChips Greenvention | MEDIA: CBC

BEST IN FAST MOVING CONSUMER GOODS
CLIENT: Quebec Milk Bureau | AGENCY: Touché!PHD | TITLE: Natural Source of Comfort | MEDIA: Astral Media, CBS Outdoor, Société Radio-Canada

BEST IN FINANCIAL PRODUCTS AND SERVICES
CLIENT: TD Bank Financial Group | AGENCY: Starcom | TITLE: Up Close & Comfortable | MEDIA: CTV

BEST IN COMMERCIAL PUBLIC SERVICE
CLIENT: Bell Canada | AGENCY: Cossette Media | TITLE: World Class Performance | MEDIA: Various Olympic Consortium Partners

BEST IN TRAVEL, ENTERTAINMENT AND LEISURE
CLIENT: Canadian Tourism Commission | AGENCY: OMD Canada | TITLE: Locals Know | MEDIA: CTV, CBC, RDS, TVA, SRC

BEST IN BUSINESS PRODUCTS AND SERVICES AND CORPORATE INFORMATION
CLIENT: Bombardier | AGENCY: Media Experts | TITLE: Vancouver 2010 Winters Olympic Games

NICHE TARGET AND MULTICULTURAL
CLIENT: Hasbro | AGENCY: ZenithOptimedia | TITLE: Camp Nerf | MEDIA: YTV

BEST IN LOCALIZATION CAMPAIGN
CLIENT: Telus | AGENCY: Media Experts | TITLE: Telus Extreme High Speed Internet Launch | MEDIA: Astral Media, TVA, SRC, Canoe, Transcontinental, Radio Canada

BEST IN MEDIA RESEARCH
CLIENT: Mini Canada/Taxi 2 | AGENCY: Media Experts | TITLE: Sniper-Mini TV Campaign

GREAT CANADIAN CREATIVE FACEOFF
WINNER: Steve Coppola | SPONSORED BY: Astral

MEDIA COLLABORATOR OF THE YEAR
WINNER: CBC

BEST OF SHOW
CLIENT: Quebec Milk Bureau | AGENCY: Touché!PHD | TITLE: Natural Source of Comfort | MEDIA: Astral Media, CBS Outdoor, Société Radio-Canada

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