Media Innovation Gold Winners

Welcome to the Gold Winners’ page, showcasing the best in innovation and creativity as awarded at the 2010 Media Innovation Awards, on Thursday November 18th.
Winners of the GCCFO, Media Collaborator of the Year and Best in show were further highlighted by Astral, as their pictures were posted on a digital board near the event.
Share in all of their golden moments of glory by consulting the pictures and video on this page.
BEST IN RADIO
CLIENT: Telus | AGENCY: Media Experts | TITLE: Hippo Song | MEDIA: Astral Media, CHUM
BEST IN TELEVISION
CLIENT: Frito-Lay Canada | AGENCY: OMD Canada | TITLE: SunChips Greenvention | MEDIA: CBC
BEST USE OF OUT-OF-HOME (TRADITIONAL)
CLIENT: Quebec Milk Bureau | AGENCY: Touché!PHD | TITLE: Natural Source of Comfort | MEDIA: Astral Media, CBS Outdoor, Société Radio-Canada
AMBIENT/PLACE-BASED MEDIA–LARGE SCALE (TRADITIONAL)
CLIENT: B.C. Ministry of Tourism, Culture and the Arts | AGENCY: Cossette Media | TITLE: Nearly British Columbia: A 3D Experience | MEDIA: Titan, Monster Media Canada, Signature Media
AMBIENT/PLACE-BASED MEDIA–SMALL SCALE (TRADITIONAL)
CLIENT: Fetch Marketing | AGENCY: Cossette Inc. | TITLE: Santa Claus is Coming
BEST USE OF DIGITAL OOH AND/OR DIGITAL-PLACE-BASED MEDIA
CLIENT: Canadian Tourism Commission | AGENCY: DDB | TITLE: Twitter Wall | MEDIA: Multiple Locations in Los Angeles and New York
INNOVATION IN EXPERIENTIAL/SPECIAL EVENTS/STUNTS
CLIENT: Bombardier | AGENCY: Media Experts | TITLE: Vancouver 2010 Winter Olympic Games
BEST USE OF ONLINE ADVERTISING/EXPERIENCE
CLIENT: Kellogg's Canada | AGENCY: Starcom | TITLE: Corn Pops: It's Popnetic | MEDIA: Astral Media, YTV, Teletoon, Cineplex, CBC, Pattison Outdoor
BEST IN SOCIAL MEDIA
CLIENT: Autotrader.ca | AGENCY: PHD | TITLE: Cliff Your Ride | MEDIA: YouTube, Twitter
BEST IN INTEGRATED/MULTICHANNEL
CLIENT: Unilever | AGENCY: PHD Canada | TITLE: Love Your Heart | MEDIA: CTV, SRC, Cineplex, Transcontinental
BEST IN INTEGRATED/MULTICHANNEL
CLIENT: Quebec Milk Bureau | AGENCY: Touché!PHD | TITLE: Natural Source of Comfort | MEDIA: Astral Media, CBS Outdoor, Société Radio-Canada
BEST USE OF CONTENT INTEGRATION AND BRANDED CONTENT
CLIENT: Frito-Lay Canada | AGENCY: OMD Canada | TITLE: SunChips Greenvention | MEDIA: CBC
BEST IN FAST MOVING CONSUMER GOODS
CLIENT: Quebec Milk Bureau | AGENCY: Touché!PHD | TITLE: Natural Source of Comfort | MEDIA: Astral Media, CBS Outdoor, Société Radio-Canada
BEST IN FINANCIAL PRODUCTS AND SERVICES
CLIENT: TD Bank Financial Group | AGENCY: Starcom | TITLE: Up Close & Comfortable | MEDIA: CTV
BEST IN COMMERCIAL PUBLIC SERVICE
CLIENT: Bell Canada | AGENCY: Cossette Media | TITLE: World Class Performance | MEDIA: Various Olympic Consortium Partners
BEST IN TRAVEL, ENTERTAINMENT AND LEISURE
CLIENT: Canadian Tourism Commission | AGENCY: OMD Canada | TITLE: Locals Know | MEDIA: CTV, CBC, RDS, TVA, SRC
BEST IN BUSINESS PRODUCTS AND SERVICES AND CORPORATE INFORMATION
CLIENT: Bombardier | AGENCY: Media Experts | TITLE: Vancouver 2010 Winters Olympic Games
NICHE TARGET AND MULTICULTURAL
CLIENT: Hasbro | AGENCY: ZenithOptimedia | TITLE: Camp Nerf | MEDIA: YTV
BEST IN LOCALIZATION CAMPAIGN
CLIENT: Telus | AGENCY: Media Experts | TITLE: Telus Extreme High Speed Internet Launch | MEDIA: Astral Media, TVA, SRC, Canoe, Transcontinental, Radio Canada
BEST IN MEDIA RESEARCH
CLIENT: Mini Canada/Taxi 2 | AGENCY: Media Experts | TITLE: Sniper-Mini TV Campaign
GREAT CANADIAN CREATIVE FACEOFF
WINNER: Steve Coppola | SPONSORED BY: Astral
MEDIA COLLABORATOR OF THE YEAR
WINNER: CBC
BEST OF SHOW
CLIENT: Quebec Milk Bureau | AGENCY: Touché!PHD | TITLE: Natural Source of Comfort | MEDIA: Astral Media, CBS Outdoor, Société Radio-Canada