 Michael J. O'Farrell Country Manager, Canada for the Mobile Marketing Association |
As a global subject matter expert on mobile Internet and digital media initiatives, Michael has been a featured speaker and considered a leading mobile media industry futurist. In addition to shaping the early marketing practices of the Open Mobile Alliance, he was a co-founder of the dotMobi Advisory Group & Policy Advisory Board, the Wireless Advertising Industry Association (now operating as the Mobile Marketing Association) and the WAP Forum's Developers Expert Group (now operating under the Open Mobile Alliance). Over the last 15 years, Michael has played a key strategic role in the launch of innovative new products and service globally with: Nokia, Motorola, Ericsson, TD Waterhouse, National Bank of Canada, RBC Financial, Carlson Marketing, Whirlpool, Ford, VeriSign, RSA Security, the dotMobi company and mobile network operators globally including Eurotel, Orange, Telecom Italia, Rogers Wireless, Fido, Bell Mobility and many more. He is also Founder of The Mobile Institute and MOBILEINNOVATIONWEEK; Board Member of the Mobile Experience Innovation Centre; and Co-Author of Mobile Internet For Dummies. |
The Future is Mobile
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