Categories

The categories have been divided into three groups:
Online Advertising: Distributed content.
Websites: Destination is the site, content is at the destination.
Other Digital Media: Ads or technology that does not fit into the traditional categories.

Online Advertising

1. Online Campaign
Any campaign conducted entirely in online media. The entry must have more than one online element or execution.
May include a microsite, email or email campaign. Overview must describe all aspects of the campaign and its intent.

2. Integrated Campaign
Any campaign conducted in both online and offline media. The heart of the campaign must come from the online experience (ad units, website, microsite, email or email campaign). Must work in conjunction with at least one other media. Overview must describe all aspects of the campaign and its intent.

3. Online Single
Any online ad unit appearing within a paid media space; e.g., banner, big box, button, skyscraper, pop-unders, pop-ups, interstitials, and vokens.

Websites / Microsites

4. Business-to-business
Any site specifically created to target a business audience. May include sites that promote broadcast and print media brands.

5. Consumer Products
Any site created to promote hard or soft consumer goods. May include automotive, appliances, consumer electronics, household items, fashion and apparel, sporting goods etc. and branding sites for retailers specializing in these areas.

6. Consumer Packaged Goods
Any site created to promote packaged foods, beverages, household products, DTC pharmaceutical products, OTC remedies and cosmetics.

7. Entertainment and Arts
Any site created to promote entertainment, and arts events / properties. May include movies, theatre, music, theme parks, heritage sites, hotel and resort destinations, national, regional and local tourism promotion organizations, cultural and sporting events and festivals.

8. Financial Services
Any site designed to promote financial services including banks, trusts and co-ops, investment brands, insurance etc.

9. Consumer Services
Any site designed to promote a services organization. May include telecommunications (telephone, cable, satellite TV, ISPs), government (non-advocacy marketing), utilities, travel industry (airlines, trains, bus), or other business services companies (law firms, accounting firms, ad agencies, photographers, etc.)

10. Public Service
Any cause, charity or not for profit marketing where the intent of the campaign is to raise public awareness. Public service ads must be entered in this category and cannot be entered in any other category

Other Digital Media

11. Mobile Applications/Mobile Web
Mobile content developed for either purpose of a mobile application (iPhone/RIM/Android etc) or mobile website.

12. Offline Digital
Any digital application, technique or experience that is not Internet related such as digital signage, kiosks, and ITV (Interactive TV).

13. Online Video
Any video that was shot specifically for online distribution. May include video uploaded to social networking sites (e.g. Youtube) by marketers or agencies.

14. Social Media
Any program designed to leverage social media and user-generated content to achieve the marketer's goals.

15. Gaming
Any program using online gaming (online, mobile, casual, etc.) to create an engaging experience for the target audience and achieve the marketers objectives.

16. On the Edge
Anything that explores new territory, ideas or technology that does not fit into the above categories. Material entered here cannot be entered into any other categories.