Judging

All of the entries will be scored on the following criteria:

1. Strategy and Insight
   How well does the submission strategically deliver on the unique aspects of the target audience, creating a compelling and unique connection?
   
   
2. Visual Design
   Does the submission have a distinctive, engaging and aesthetic design? How well does it represent, embody and enhance the brand experience?
   
   
3. Experience Design
   How good is the information architecture and models of interaction which impact the user's perception and usage of the submission?
   
   
4. Content
   Is the content relevant, useful and/or inspiring to the end user? How well does the submission address broad elements and specific details such as appropriateness of copywriting to target consumer?
   
   
5. Functionality
   What kind of technical prowess does the submission demonstrate? Are there relevant and engaging tools and applications developed and delivered in an efficient manner?
   
   
6. Originality
   How original is the submission, both overall and within the context in which it was created?