Conference

• Networking lunch with a keynote presentation; sponsored by the Toronto Star
• Case studies in media innovation by four of Canada’s leading media organizations
• An in-depth panel discussion on the challenges and triumphs of reinventing traditional media for the new media age, led by Edward Greenspon, former editor of the Globe and Mail and recently appointed VP, Business Development, Star Media
• Cocktail reception to follow; Sponsored by Rogers Connect

Session #1: Tuesday, October 5, 2010
Velma Rogers Theatre: 7:30am-12:00pm
Theme: MANAGEMENT DEVELOPMENT

• Planning your career path
• HR on how to deal with hiring, training, & evaluating staff
  • Lindsey Feasby, SVP Director HR, MacLaren McCann
• Understanding the marketplace dynamics and forecasting the media economy
  Presenter: Ruth Klosterman
• Client service skills: anticipation, briefing, setting meeting expectations, leadership

Session #2: Wednesday, October 20, 2010
Velma Rogers Theatre: 7:30am-12:00pm
Theme: ALL THINGS DIGITAL

• Mobile, APPS & WAPS
• Maximizing online programs, SMO vs SEO
• iPad practical perspective and advice
• Social marketing: two approaches