Session #3:

Thursday, November 18, 2010
Theme: MEDIA INNOVATION

12:00pm – 1:00pm  

• Registration & Lunch

1:00pm – 1:10pm

• Opening Remarks:
  Lucy Collin, Publisher, Marketing / Marketing QC
  Michele Pauchuk, CMDC

1:10pm – 1:40pm

• Speaker: John Clarke, Industry Manager, Google
  
  Google’s power in the media world has exploded and shows no signs of slowing down. Google Canada’s John Clarke will share Google’s vision for where things will go from here and offer some recommendations for how marketers and media outlets can not only survive but thrive with the changes.

1:40pm - 2:20pm

• Panel: Reinventing Media
  Moderator: Ed Greenspon, Vice-President, Business Development, Toronto Star
  Wilf Dinnick, Founding Editor & CEO, Openfile
  Laas Turnbull, Publisher, Eyeweekly
  
  This in-depth panel discussion, led by Edward Greenspon, Star Media Group’s new Vice-President, Business Development, will discuss the challenges and triumphs of reinventing traditional media for the new media age. What has been done and won’t be done again; lessons learned from gated content experiments in an era when the consumer supposedly wants everything for free; what is happening to the church and state divide; what is social media’s real impact on traditional media and of course, what it all means for advertisers.

2:20pm – 2:35pm

• Networking Break

2:35pm – 4:20pm

• Media Innovators
  Moderated by Jacqueline Loch, Vice-President Strategic Creative, GM Rogers Connect, Rogers Publishing Ltd.
  Rogers Publishing: Jeff Barlow, Senior Director of Innovation
  CBC: Jamie Michaels, Director of Marketing
  Score Media: Stephany Lynch, Director of Sales & Promotions
  CTV: Mary Kreuk, Vice-President, Marketing
  Shaw Media: Ann-Marie Spurr, Director, Marketing Ventures
  
  Case studies in media innovation - four of Canada’s leading media organizations present some of the most innovative media programs of the last year developed with and for Canadian clients. Each company will share stories and insights about:
  • the origins of the initiative
  • keys to stakeholder buy-in
  • surprises encountered and overcome
  • evidence of success

4:05pm – 4:55pm

• Speaker: Jay Rosen, Professor of Journalism, NYU and Author, PressThink
  
  Jay Rosen is one of North America’s leading thinkers and most articulate speakers on how the Internet is revolutionizing journalism and media. In this presentation Rosen will explain the shifts that are--for better or worse--forcing traditional media operations to adapt to the web, develop new relationships with advertisers and devise different business models for the 21st Century.

4:55pm – 5:00pm

• Closing Remarks:
  Tom Gierasimczuk, Editor-in-Chief, Marketing
  Michele Pauchuk, CMDC
  
  

5:00pm – 6:00pm

• Cocktail Reception
  
  Sponsored by Rogers Connect

Session #1:

Tuesday, October 5, 2010
Theme: MANAGEMENT DEVELOPMENT

7:30am – 8:15am  

• Registration & Breakfast

8:15am – 8:20am

• Welcome & Introduction
  Michele Pauchuk, EVP Managing Director, Initiative Chair, CMDC Education Committee
  
  Janet Callaghan, Executive Director, CMDC

8:20am – 9:05am

• How to Manage Your Career Path
  Mark Franklin, Practice Leader and President, Career Cycles

9:05am – 9:50am

• What Makes a Good Manager? Tips on managing up and down, best practices in hiring and evaluating staff, and business etiquette
  Lindsey Feasby, SVP Human Resources, MacLaren McCann

9:50am – 10:10am

• BREAK

10:10am – 11:10am

• Client Service: Communication skills, meeting expectations and turning challenges into opportunities
  Kathy Gardner, SVP Strategic Insight, Canwest Broadcasting

11:10am - 11:55am

• Understanding Our Market Dynamics and Forecasting the Media Economy
  Ruth Klostermann, SVP Strategic Resources, ZenithOptimedia

11:55am - 12:00pm

• Closing Remarks
  Lucy Collin, Publisher, Marketing/Marketing QC

Session #2:

Wednesday, October 20, 2010
Theme: ALL THINGS DIGITAL

7:30am  

• Breakfast & Registration

8:00am – 8:05am  

• Introduction: Michele Pauchuk, EVP Managing Director, Initiative Chair, CMDC Education Committee
  
  Janet Callaghan, Executive Director, CMDC

8:15am – 9:00am

• A topline overview of the digital media landscape, what it means to you professionally (what areas you should think about for your own personal development) and from a client point-of-view (potential implications for clients)
  
  Brian Fitzpatrick, Managing Director Invention, Mindshare

9:00am – 9:30am

• Search – understanding search (SEO/SMO) and what impact it can have on your business
  
  Jeff Lancaster, Managing Director, Outrider - Canada

9:30am – 10:00am

• BREAK

10:00am – 10:30am

• Wap vs. App. Lots can happen in a year. BlackBerry users started downloading apps en masse. Google launched a credible challenge of Apple on the Smartphone front. Geo-location became a household word.
  
  Phil Barrett, VP, Digital & Mobile with BSTREET communications

10:30am – 11:00am

• Innovation and Integration in Digital Media
  Clients are pushing agencies and media companies for unique ways to continue to connect with target audiences. Learn a few keys ways to integrate advertiser brands with media brands through innovative programs.
  
  Sandra Mackechnie, Director of Sales, Rogers Digital Media

11:00am - 11:30pm

• Social media strategies – Learning through some cool case histories
  
  John Xydous, Director Interactive, Allard Johnson

11:45am - 11:50pm

• Closing remarks
  
  Lucy Collin, Publisher, Marketing/Marketing QC