Speakers
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Jamie Michaels
Director of Marketing
CBC Media Sales and Marketing
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Jamie Michaels is the Director of Marketing at the Canadian Broadcast Corporation. With over 14 years of industry experience, Jamie has a broad background in marketing, sponsorship, transmedia, branded content and intellectual property licensing. At CBC he leads a cross-functional team of 20 talented marketers responsible for branded content development and activation of consumer-facing programs across all media platforms.
Leveraging Canada’s best entertainment brands, such as Hockey Night in Canada, FIFA World Cup and Dragons’ Den, Jamie’s team has helped create numerous award-winning programs, such as Kraft Hockeyville – winner of 15 industry awards, including a 2010 Gemini for best cross-platform project.
A graduate of York University and Seneca College, Jamie has held a variety of senior marketing roles at Viacom/MTV Networks International, Toronto’s 2008 Olympic Bid Corporation and the Ontario Science Centre.
Jamie lives with his wife and 2 young boys in Toronto, Ontario.
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