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Speakers

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Jeff Barlow
Senior Director of Innovation
Jeff launched his career at The Financial Post newspaper and has since worked across almost all media, including radio, television, magazines, digital and mobile. His expertise lies in integrated platform monetization and concept development for customized marketing executions.

Jeff was part of the team that launched CanWest's (now Shaw) integrated broadcast team in 2000. Jeff moved to Rogers Publishing in 2006 to lead the Marketing Solutions integrated sales team; winners of multiple awards for innovative sales solutions over the past year.

Jeff's current role as Senior Director of Innovation at Rogers Publishing involves working with Rogers' Marketing Solutions, the individual Publishing brands, plus partnering with Rogers broadcast and digital media to develop unique and targeted marketing opportunities to advertisers.

Jeff is actively involved in emerging technologies and enhancing traditional media with new extensions and social connections.



Media Digest Live, One Mount Pleasant Road - 7th Floor, Toronto, ON M4Y 2Y5 alexandra.kolar@marketingmag.rogers.com