Speakers
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Kathy Gardner
SVP, Strategic Insight |
Kathy Gardner is SVP, Strategic Insight - Research, at Canwest Broadcasting and is a well-respected and active member of the advertising community whose career spans both advertising agencies and media sales. The foundation for Kathy’s media career began at McKim Media and JWT, however, Bates Canada is where she flourished, rising from Associate Broadcast Manager in 1987 to Executive Vice President, Director of Media Operations, in 2001. Kathy joined CanWest as Vice President, Integrated Media Research in 2002 and shortly after was promoted to SVP, Integrated Research and Corporate Promotions. In 2008, and in concert with Canwest’s expanded broadcast holdings, Kathy accepted the role of SVP, Strategic Insight – Research.
As an Advertising Agency representative Kathy served on the CMDC, Nielsen Advisory Board, and is a past president of the Broadcast Research Council. She recently concluded her second term as the Chair of the BBM Board of Directors. Internally, Kathy is a cornerstone of Canwest’s Sales and Marketing Leadership Team.
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