Judging

Judging Mandate

The prime objective of the Media Innovation Awards program is to recognize both the media innovation and those responsible for the innovative strategic insight that facilitates greater message delivery precision, and / or the innovative utilization of media that facilitates greater advertising message receptivity with the intended recipient(s). To this end all entries must clearly define the strategic, tactical and / or implementation contribution of the media idea(s), and must clearly identify the source or key driver of such ideas and/or execution (media agency team, media owner, client, creative team etc.)

Judging Criteria

The 2010 MIA jury will be asked to evaluate each entry based on the presented case study alongside the visual it represents. See Requirements for complete details.