Requirements

First, complete the entry form fully. Be accurate with your credits as this information will be publicized, exactly as entered, for winning entries. Entries cannot be submitted without the following elements:

Visual Presentation

All entries require the submission of an exhibition board. Boards should provide an executive summary of the key media idea(s) and visuals that brought the media concept to life. The boards must be 64 cm x 48 cm and contain no more than 100 words of text. Absolutely no entrant / agency or logo is to appear on the exhibition board.

When your board is prepared, please label the back with its entry number (found in parentheses on your account home page) and send to the attention of David Brown, The 2010 Media Innovation Awards c/o Marketing, One Mount Pleasant Rd, 7th Floor, Toronto, ON M4Y 2Y5.

An optional supporting video (max. 3:00 minutes in length) may also be supplied for each entry but is not required. No entrant / agency name or logo to appear anywhere in the presentation.

Video files must be supplied as an MPEG2 file comprised of two sub-files: video file (.m2v), and DVD audio file (.aif/aiff). Both files must be of the same duration
• Screen size 640 x 480
• Aspect ratio 4:3
• Field dominance Progressive (Deinterlace)
• Frame rate 29.97
• Data rate 6.5 (Mbps)
• Audio Format 48kHz, 16-bit AIFF stereo audio Stereo (L R), 48.000 kHz

Case Study

Entrants are required to present a logical case that flows from business objectives to results by completing the following four sections. Answers must be specific to the category entered. Do not submit the same summary for multiple category entries. If the campaign is a global creative or media strategy speak to how it was unique in the Canadian marketplace.

Limit your descriptions as indicated or to an overall maximum of 400 words. If you are submitting to the Multi Channel or Content Integration categories, an extra 100 words is permitted in the section "Innovative Media Execution". Absolutely NO agency name or logo of the entrant should appear anywhere in the document. This includes the body of the text as well as letterhead.

1. Business Challenge
(suggested word count = 50; weighting = 10%)
Set up and introduce your case to the judges. Describe the business challenges faced by your product/brand/market and the objectives you set out to achieve.

2. Insight & Strategic Approach
(suggested word count = 100; weighting = 25%)
Explain the insight into the consumer that makes the program relevant. What was the big idea? What made it innovative? What was your strategy?

3. Innovative Media Execution
(suggested word count = 75; weighting = 40%)
Explain your choice of medium (or media) and detail how you overcame any potential media limitations. How did one medium play/build off another? List any "firsts" (i.e., anything breakthrough or unprecedented). Sell your case.

4. Results
(suggested word count = 75; weighting = 25%)
Explain how your case delivered against your stated business objectives. Reveal as much as possible to the jury so as to clearly quantify the contribution of your entry. Should you wish this information to remain confidential (i.e., only read by the jury panel), indicate 'Results Confidential' at the conclusion of this section. Otherwise, if your entry is awarded at the gala, the results stated in the case will be made public.

Awards Image

Finally, each entry requires a 640 x 480, 72 dpi jpg image which will represent the entry in the awards book should it be chosen as a winner.